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Young People Want Transparency

Young People Want Transparency

Now for the big surprise, the KITCHEN TAKEOVER by two fantastic hosts—Chef Karla from Bokado & Frances Gonzalez from Vegan Wines. A five-course dinner with wine pairing under the stars at SetRoc in Rincon, Puerto Rico.

Join us on Jan 24th from 6-10 pm by buying your ticket here 



It is true that younger generations are becoming more selective in their wine choices and are interested in knowing more about the origin, production methods, and ingredients of the wines they consume. This trend toward transparency is driven by a desire for authenticity and a greater awareness of environmental and social issues.

Yes, many younger people are becoming more conscious of what they put into their bodies and choosing to consume wine more consciously.

They are interested in the experience of drinking wine and are looking for high-quality, authentic wines that align with their values. This trend towards conscious consumption is also reflected in the growing interest in natural and organic wines produced using minimal intervention methods and without synthetic chemicals. Additionally, the pairing of wine with food is becoming increasingly popular as people recognize that wine can enhance food flavors and vice versa.

Now, let us talk more about food. Vegan pop-ups, events, and restaurants are becoming increasingly popular worldwide as more people are interested in plant-based diets for health, ethical, and environmental reasons. This trend is also reflected in the growing popularity of vegan wines, which are made using minimal intervention methods and without animal-derived products such as fining agents like casein, albumin, and gelatin. In Puerto Rico, the vegan movement is gaining popularity as more people are becoming aware of the health benefits of plant-based diets and the environmental impact of animal agriculture. As a result, there are a growing number of vegan restaurants, cafes, and markets in the country, as well as events and festivals that promote the vegan lifestyle.

The farm-to-table movement is also gaining popularity as more people look for fresh, seasonal, and locally sourced food. The idea behind this movement is to connect consumers directly with the farmers who grow their food and promote sustainable agricultural practices. This approach results in healthier, fresher, and more flavorful food and supports local communities and the environment. Additionally, having chefs cook farm-to-table food is a perfect combination that allows the best of both worlds, the healthy and fresh ingredients of nature and the culinary skills of chefs that can enhance the flavors, presentations, and overall dining experience.